From the perspective of the global market, according to the study of the Chamber of Commerce for Electrical and Mechanical Services , the financial crisis in 2008 caused global home appliance sales to decline. Since 2009, with the economic recovery, global home appliances have shown a good recovery and development trend. In terms of white goods, global white goods sales (including refrigerators, washing machines, dishwashers, microwave ovens, and large cooking appliances) in 2010 were 2.03 billion units and 304.6 billion US dollars, respectively, an increase of 4.8% and 7.2%, the compound growth rates from 2006 to 2010 were 3.5% and 4.4%. The overall market structure of white goods is a slowdown in sales growth in developed countries. Emerging countries have gradually become the main growth area for white goods. The Asia-Pacific region is one of the largest and fastest-growing regions.
According to IBIS research, major global home appliance manufacturers include Whirlpool, Electrolux, Panasonic, Haier, Siemens, Samsung, and LG. Their estimated global market share in 2011 is as follows:
At the same time, in recent years, the trend of global household appliances energy saving, environmental protection, intelligence, and health has become increasingly obvious. Energy saving, environmental protection, intelligent, and healthy household appliances have become the inevitable choice for the development of the household appliance industry, and gradually play a leading role in the high-end market.
From the perspective of the domestic market, the Home Appliances Association research shows that during the "Eleventh Five-Year Plan" period, China's home appliance industry has not only experienced a period of booming domestic and foreign market demand brought about by rapid global economic growth, but also experienced a huge impact of the financial crisis on industry development . Although the industry is facing many unfavorable factors such as rising raw material prices, appreciation of the renminbi, labor gap and rising labor costs, but thanks to the strong environment of China's economic growth and the strong support of the government's multiple domestic demand policies, the scale of China's home appliance industry has achieved The rapid and steady growth has continued to increase its position in the global home appliance industry.
During the "Eleventh Five-Year Plan" period, with the explosive growth of the domestic rural market in recent years and the steady increase in demand in the international market, many domestic household appliance industrial enterprises continued to increase investment, and the household appliance industry experienced a new round of industrial expansion. During the five years from 2006 to 2010, the production capacity of refrigerators and refrigerator compressors increased by approximately 135% and 234%, the production capacity of air conditioners and air conditioner compressors increased by approximately 66% and 111%, and the production of washing machines and freezers Capacity increased by 89% and 87%, respectively. The industrial scale of the home appliance industry is also developing simultaneously. The total number of enterprises above designated size in 2010 was 2,332, an increase of 21.7% over 2005, and 1.22 million employees, an increase of 58.6% over 2005.
In 2010, thanks to the support and stimulation of preferential policies such as domestic appliances going to the countryside, trade-in for new ones, energy saving and benefiting people, the recovery of the global market and the growth of emerging markets, the domestic appliance industry rebounded and grew strongly. In 2010, the total industrial output value and industrial sales output value of the domestic home appliance industry reached 964.2 billion yuan and 918.4 billion yuan, respectively, which were 2.4 times that of 2005. The total profits and taxes of the domestic appliance industry were 55.4 billion yuan and the total profits were 38.7 billion yuan, which were 3.3 times and 3.9 times respectively in 2005.
Since 2011, with changes in social needs and technological innovation, products with features such as energy saving, environmental protection, intelligence, and health have gradually become the mainstream direction of the development of Chinese home appliances, and they have presented different forms of change.
The whole concept of energy saving and environmental protection is reflected. In the trend of globalization of energy saving and environmental protection, as the energy consumption of household appliances is the most important component of total household energy consumption, the efficient energy saving and environmental protection of household appliances have become important indicators of concern for home appliance manufacturers, and the market share of energy efficient appliances has been rising . The energy saving and environmental protection of household appliances are not only reflected in the power and water conservation and emissions during use, but also in the entire life cycle of design, manufacturing, use, scrap and recycling. According to the study of the Chamber of Commerce for Mechanical and Electrical Industry, after more than 10 years of development, the energy consumption of major household appliances such as washing machines, refrigerators, and air conditioners has been reduced by 30% -50%. With the continuous upgrading of energy efficiency standards for household appliances in various countries in the world, and the continuous improvement of China's requirements for energy saving and environmental protection, the market prospects for energy saving and environmentally friendly household appliances are broad.
New energy appliances are on the rise. New energy home appliances such as solar air conditioners and solar refrigerators have made their debut in the market, and even new energy home appliances such as wind and air energy have also appeared one after another. Through continuous technological innovation, Chinese home appliance companies have gradually moved towards the development and utilization of new energy. The forefront of the world. New energy home appliances have become a new profit growth point for many home appliance companies, and will be the key emerging businesses in the next few years. With the gradual maturity of technology and the strong respect for new energy utilization technology, new energy household appliances will grow rapidly in the future.
Home appliances embody the concept of health. On the basis of intelligence, home appliances will pay more attention to the concept of health. Such as sterilization, formaldehyde removal and other functions to meet the individual needs of consumers. With the advancement of technology, health is not just a simple propaganda concept, some practical standards have been or are being introduced. At present, household appliances such as air conditioners, refrigerators, washing machines, and televisions are focusing on improving the health performance of products, such as formaldehyde-free air conditioners, fresh-keeping refrigerators, sterilizing washing machines, and eye protection TVs. The lack of ideas, home appliance manufacturers will also develop more new health products according to market demand. As a high-tech enterprise that cooperates with multinational companies at home and abroad, including Fortune 500 companies, Dier Hanyu's energy-saving, environmental protection and health products will also have an increasingly broad market space.